Product Teardown: Quora
This is the product teardown of Quora
Hey there,👋 this is Product Mindset Mastery
We all have searched on Google and landed on Quora at some point in our life.
We all love using Quora because of its comprehensiveness and authenticity. The answers are given by genuine people who share their experiences and expertise, which makes it a valuable resource for gaining knowledge. For many of us, Quora is a huge learning and knowledge-sharing base.
Now, I’m looking at Quora from the product point of view and doing a teardown to check what’s good and what can be improved. So let’s begin!
About Quora
Quora is a global online platform for asking questions and providing answers.
Quora was ranked #276 in traffic out of all sites in the U.S. and ranked as the top #323 site globally.
Vision of Quora
To connect the people who have the knowledge to the people who need it, to bring together people with different perspectives so that they can understand each other better, and to empower everyone to share their knowledge for the benefit of the rest of the world.
USP/ Value Proposition of Quora
Users can ask questions and receive answers from a diverse community of experts and individuals with first-hand knowledge of various topics
Quora's format allows for high-quality, credible answers to rising to the top, enabling users to access valuable information quickly and easily
The platform allows users to follow topics and authors, providing them with a customized feed of relevant content
Important Points
It allows users to create social networks and follow topics that interest them
It focuses on high-quality questions and answers
It enables users to vote on answers to highlight the most accurate information possible.Â
Approach
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Target Audience
The target audience can include a large range of individuals who seek information on various topics.
JuggleTop research states that
65% of Users Have a College Degree
37% of Users Are More Likely to Be in a Management PositionÂ
Given the statistics, the target audience would be professionals, academics, and college students.
Again, given Quora is a social media platform, the target audience would be 2 types:
Quora is particularly popular among individuals who are curious and constantly seeking to learn and stay informed about various matters.
Individuals who are interested in exploring new ideas, sharing their own knowledge and experiences, and engaging with a diverse community of people.
User Persona
User Journey
Prioritize Suggestions
Important Metrics and Designs
Only taking the High Impact and Low Effort ones:
Suggestion 1
Save articles to read later:
Notifications for saved articles
Archive saved articles
Make notes from saved
Success Metrics:
i.                # people using
ii.               # articles saved/ person/ month
iii.              # articles saved/ person/ week
iv.              % of saved articles revisited
Suggestion 2
Advanced filtering options:
Filter based on ratings
Filter based on no. of views
Success Metrics:
i.                # people using the filters
ii.               Filter that is highly used
Suggestion 3
Use AI to suggest high-quality read or write articles
Integrate AI to suggest topics while writing
Integrate AI to write content for the writer
Success Metrics:
i.                #people using the feature
ii.               Feedback form
iii.              Rating on Google
iv.              % difference on views generated on AI suggested content
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